4-72 is Colombia's largest shipping company. The heart of its 2017 campaign was a web application, focused on the concept of connecting Colombians with their family or friends living abroad.
The application allowed the user to select the genre and size of a Colombian T-shirt, and then upload an image or write a text for a loved one abroad. The company chose the best ones and sent the T-shirt to the winner's friend or family member.
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