The books "Coquito", are books that the Peruvian Everardo Zapata Santillana designed for helping kids between 4 - 7 years old to learn to read, write and think in Spanish; helping more than 40 million people around the world.
"Coquito" has been edited in more than 15 countries, In the United States from 2006. Three editions later, on 2020, the new Coquito Clásico and Coquito de oro integrado is released.
We managed the social media design and strategy, focused on the promo of the most recent edition of the books "Coquito clásico and Coquito de oro integrado" on the United States.
Designing unique pieces, highlighting the book illustrations and creating a nice and coherent environment around them.
The main communication objective was generating a great connection between parents and the brand, this because these books brings to their minds really good memories from their chilhood