Sulicor is the official distributor of the Liquor Factory of Antioquia for Bogota and Cundinamarca. For them we re-structure the digital marketing strategy and turn the company's communication into something new and entertaining.
The type of communication we generated was interesting in breaking the stereotypes that existed at the time of what communication in the liquor sector should look like.
The goal of network communication was to generate a stronger and more relevant emotional connection with consumers.
We generated content that played with popular culture icons, digital culture icons or events of global interest.